Data lookups
Image dimensions
Recommended image sizes for common web and social uses.
26 entries.
| Use | Recommended pixels | Aspect ratio | Notes |
|---|---|---|---|
| Website hero banner | 1920 × 800 | ~21:9 | Keep important content centred; edges get cropped on mobile |
| Website content image | 1200 × 800 | 3:2 | Big enough for retina without huge file sizes |
| Blog thumbnail / card | 600 × 400 | 3:2 | Matches most card layouts |
| Open Graph / social preview | 1200 × 630 | 1.91:1 | Used by Facebook, LinkedIn, Slack and others |
| Twitter/X summary large image | 1200 × 628 | 1.91:1 | Minimum 300 × 157 |
| Favicon | 32 × 32 and 16 × 16 | 1:1 | Supply an .ico with both, plus a 180 × 180 apple-touch-icon |
| Apple touch icon | 180 × 180 | 1:1 | Home-screen icon on iOS |
| Email header | 600 × 200 | 3:1 | Email clients rarely render wider than 600px |
| Facebook profile picture | 360 × 360 | 1:1 | Displays as a circle — keep the subject centred |
| Facebook cover photo | 820 × 312 | ~2.6:1 | Crops differently on mobile |
| Facebook shared post | 1200 × 630 | 1.91:1 | |
| Instagram square post | 1080 × 1080 | 1:1 | The classic feed post |
| Instagram portrait post | 1080 × 1350 | 4:5 | Takes the most feed space |
| Instagram story / reel | 1080 × 1920 | 9:16 | Keep text away from the top and bottom 250px |
| LinkedIn profile picture | 400 × 400 | 1:1 | Minimum 268 × 268 |
| LinkedIn cover | 1584 × 396 | 4:1 | |
| LinkedIn shared post | 1200 × 627 | 1.91:1 | |
| YouTube thumbnail | 1280 × 720 | 16:9 | Under 2 MB; minimum width 640 |
| YouTube channel art | 2560 × 1440 | 16:9 | Safe area for all devices is 1546 × 423 |
| TikTok video | 1080 × 1920 | 9:16 | |
| Pinterest pin | 1000 × 1500 | 2:3 | Tall pins perform best |
| Business logo (web) | 400 × 100 | 4:1 | Supply SVG where possible for crispness |
| Product photo (e-commerce) | 2000 × 2000 | 1:1 | Large enough to support zoom |
| Directory listing photo | 1200 × 800 | 3:2 | Landscape works best in listing cards |
| Print at 300 dpi (A4) | 2480 × 3508 | 1:√2 | The minimum for good print quality |
| Print at 300 dpi (6×4 photo) | 1800 × 1200 | 3:2 |
Platform sizes change without notice — treat these as a sensible starting point and check the platform's own guidance before a big campaign. Design at 2× for sharpness on high-density screens.